I am doing my BA hons degree and have to enter "Bowmore Islay Single Malt Scotch Whisky" into an international market. i am required to discuss the following: An evaluation of the diverse nature of international markets and the differing cultural elements Compare and contract market research at home as well as the international market the importance of market research to international marketing. I have chose Italy as my market to enter, and would be grateful of any information anyone could give on entering the Italian market. Thank you